Runway and model photos from the Mara Hoffman Swim collection at the Mercedes Benz Fashion Week Swim by Fashion Photographer James Santiago.

New York-based fashion designer Mara Hoffman began designing her namesake label in 2000. Having graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London, Hoffman has developed a recognizable aesthetic heavily focused on prints. Recurrently drawing from nature and fantasy, Hoffman often finds inspiration from her own travels around the world. The Mara Hoffman line encompasses both Ready-to-Wear and Swimwear. Swim collections consist of playful bikinis, one-pieces, dashiki cover-ups and casual, multi-functional dresses, all in Hoffman’s signature prints and often featuring unique detailing such as beading or embroidery. The Ready-to-Wear collections include everything from flowing dresses to cashmere coats. Mara Hoffman‘s Ready-to-Wear collection is shown at Lincoln Center during Mercedes-Benz New York Fashion Week and her swim collections headline during Mercedes-Benz Fashion Week Swim in Miami.
Like any fashion event, it’s just as much about the parties and sponsorships, the red carpet and the street style as it is the main event. Miami Beach’s club, venues and hip eateries are packed with the jet-set crew of models, editors, photographers, writers and designers.

For more information, please visit www.marahoffman.com Follow Mara Hoffman on Twitter & Instagram: @marahoffman