This is modeling for magazine editorials and covers such as Vogue, Harper’s Bazaar, W, GQ etc. The standard requirements for these models are similar to those in High Fashion and one must be photogenic. It is most common for the same models to work in both Editorial Print and High Fashion. And the two usually go hand in hand for to get the better fashion campaigns, a model know that their chances increase when they can appear in the top editorial spreads. These editorials provide great exposure for models even though the fees earned are sometimes low, it is in a sense, free advertising for the model. This is normal and it can take a few years to gain the exposure needed to get the bigger paying campaigns.